Web Designs

“Power users don’t decide very much based on aesthetics.
“Look and Feel” creates appeal, not loyalty.”

— Joel Marsh, Author of “The Composite Persuasion”

Mobile First … then Tablet … and finally Desktop

A strategy for a mobile user experience considers all of the same factors: the behavior, the audience, the targeted behavior, and the technology channel, but the relative importance of these factors shifts depending on the user’s context. Mobile design employs less screen real estate, but introduces greater breadth to a user experience, according with the context of the overall experience. The needs of users change because their context continually changes. Users have a harder time reading in-depth content on a small screen. Without a keyboard, their ability to type is hindered. Mobile devices introduce new modes of interaction such as touch and gestures. It’s possible to play games in a number of different ways, by activating touch targets across an entire screen.

Ballard Design

New Feature:  Fabric mapping

After cleaning up some of the visual treatments for Ballard Design, it was time to add a fabric mapping feature to their site. Customers can select a chair and or ottoman, then map a variety of available fabrics to customize them to their liking.

The site is also used inside their brick and mortars as a large “touch” flatscreen kiosk in the furniture departments.

CBS Sports Online

New Feature:  Inline streaming videos

CBS Sports wanted to leverage their up to date video coverage, but needed a way to serve it in a clean, contextual fashion. Here subscribers can select their favorite sport, then on to their favorite team. At the team level, users then have access to the latest streaming video captured at pre and post-game events.

Health Dialog

Site Redesign:  Emotional Design + Videos

Health Dialog helps their clients improve quality of care and reduce healthcare costs while empowering their individual members to make informed health and wellness decisions.

Their integrated, multi-channel health coaching services—including member engagement programs, multi-channel health coaching, and shared decision making tools—are powered by best-in class analytics and administered by our highly-trained healthcare professionals.

The site redesign was a phase one effort to bring more emotion (empathy) to patients faced with life changing health chalenges. The result is a clinical intervention strategy that emphasizes truly individualized health engagement that is focused on maintaining the health of every individual at every stage and reducing progression into the condition’s higher-risk, higher-cost stages.

Insignia Student Loans

Financial Aid Office:  Institutional links

Insignia Student Loans (a division of Insignia Mortgage) specializes in student lending solutions for clients who don’t fit into typical lending categories. Insignia plays a central role in supporting the Higher Education (HE) and Further Education (FE) sectors by: making timely and accurate payments of maintenance grants and loans to learners; and ensuring timely and accurate payments of tuition fee loans to HE and FE providers.

UpToDate Inc.

UpToDate is an evidence-based, physician-authored clinical decision support resource which clinicians trust to make the right point-of-care decisions. More than 6,500 world-renowned physician authors, editors, and peer reviewers use a rigorous editorial process to synthesize the most recent medical information into trusted, evidence-based recommendations that are proven to improve patient care and quality. Over 1.3 million clinicians in 187 countries and nearly 90% of major academic medical centers in the United States rely on UpToDate to provide the best care. More than 80 research studies confirm widespread usage of UpToDate and the association of its use with improved patient care and hospital performance — including reduced length of stay, fewer adverse complications, and lower mortality.

UpToDate has earned the trust of the healthcare community over more than 25 years because of the integrity of its recommendations, including the fact that they never accept funding from pharmaceutical companies, medical device manufacturers, or other commercial entities.

Original:  Prospect View 2011

The original UpToDate site was a standard fixed (1024 x 768) HTML interface. It had not changed in over 8 years and was heavy with inline graphics.

Responsive:  Prospect View 2014

As part of a three phased approach, the site was re-coded to be responsive and migrated to an anti-skeuomorphic style. This allowed the product to go global, fulfilling a need for users in remote areas of the world to access it on their mobile devices.

Phase II: Prospect View 2018

During the next few years, the foundation of the site was restructured using LMS for more flexibility. This opened the door for personalization, customization and companion products, which are under development and can be added by the individual or institutional subscriber.

Original:  New Search View — 2011

Responsive:  New Search View — 2014

Phase II:  New Search View — 2018

Desktop - Phase II

Phase II:  Topic view


Original:  Home — 2011

Responsive:  Home — Current

Phase II:  Home — Q3 2018

Phase III:  Home — R&D TBD

Contact Info

Marc Sill Design
1 617 413 1523

© Sill Design. 2018. All rights reserved.